Abbiotec

A robust CMS offers this San Diego biotech company an easy way to manage their thousands of products. This site is built upon the Drupal open-source platform.

By using Drupals' advanced category and taxonomy/vocabulary features, we were able to build a robust database-driven site in a relatively short period of time (compared to a custom coded solution).

The client was able to input all products themselves, which gives them total control over their site. All information and images on the site are easy to update.

Product Catalog Database

The product catalog is fully databased and indexed. Drop-down filters let users find a specific type of antibody, quickly and easily. The site contains thousands of products, which makes this quick search feature essential to the site's success.

Email Marketing

We also designed an email marketing campaign to highlight each of Abbiotec's major product types. We implemented SenderID, Domain Keys, and Sender Policy Framework (SPF) to insure high deliverability of the emails.

Email Marketing - Reporting and Statistics

Statistics such as open rate, click-throughs, bounces and more.