Opt-in Email Marketing and List Building
Building a list of potential new customers is vital. Communicating effectively with existing customers is even more important. Binary Jungle can create a full-circle lead generation strategy.
- Capture customer information from your website.
- Send messages by email, fax or print.
- Track your marketing campaign results.
- Automate your follow-up emails.
- Target messages to customers by segmenting your contact lists.
- Personalize your communications and increase customer interest.
- Design an email template for you, then you can send yourself!
A few more must-do's:
- opt-in - build your list grassroots style, beware of buying any email list
- send infrequently - only send out an email if you have valuable content (no spam)
- provide an easy unsubscribe from the bottom of each email
- implement SenderID, Domain Keys, and Sender Policy Framework (SPF) to insure high deliverability of the emails
Email Marketing - Reports and Statistics
Statistics such as open rate, click-throughs, bounces and more.