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Email Marketing

Opt-in Email Marketing and List Building

Building a list of potential new customers is vital. Communicating effectively with existing customers is even more important. Binary Jungle can create a full-circle lead generation strategy.

  • Capture customer information from your website.
  • Send messages by email, fax or print.
  • Track your marketing campaign results.
  • Automate your follow-up emails.
  • Target messages to customers by segmenting your contact lists.
  • Personalize your communications and increase customer interest.
  • Design an email template for you, then you can send yourself!

A few more must-do's:

  • opt-in - build your list grassroots style, beware of buying any email list
  • send infrequently - only send out an email if you have valuable content (no spam)
  • provide an easy unsubscribe from the bottom of each email
  • implement SenderID, Domain Keys, and Sender Policy Framework (SPF) to insure high deliverability of the emails

 

Email Marketing - Reports and Statistics

Statistics such as open rate, click-throughs, bounces and more.