pay per click, ppc, internet marketing, advertising

San Diego Internet Marketing and Advertising

  Pay per Click Internet Marketing and Advertising

Pay-per-click advertising (PPC), also known as cost per click (CPC), is bidding for top advertising placement on popular search engines. Its greatest advantage over traditional advertising is the ability to display a targeted ad at the right moment. Another advantage is that you pay only for clicks, not for ad impressions.

Binary Jungle can set-up your pay-per-click campaign.

1. Analysis of your current website
2. Keyword Research
3. Write the advertisements
4. Create the landing pages
5. Track conversion rates
6. Calculate the return-on-investment
7. Refine the ads based on website traffic analysis

Once this process is complete you have complete control of your campaign and can manage it yourself!

• set a maximum budget not to exceeded
• turn ads on/off
• see conversion statistics
• see return on investment reports

  Keyword Research

The Overture Keyword Tool (now Yahoo) is a great place to start researching relevant keywords for your website. Type in a keyword below, and it will display a list of related terms. It also shows the number of searches performed for each term in the last month.

  Target Marketing

1. Set your monthly budget, and never exceed it.
2. Define your target. Focus in on the exact audience you want.
3. Track the results. Calculate your return-on-investment.

Google AdWords, Yahoo and MSN are the largest search engine pay-per-click advertising providers.

  Ready to Start?

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