Knowledge is power. Detailed statistics about your website traffic will give you deep insight into your customers. It will give you ideas on how to improve your website. Make a change to your site, and analyze the influence it has on your customers' actions. Measure performance of your internet marketing efforts. Anything else is flying blind!
Measure key aspects of your site. What are visitors looking at the most? Do you have a well-defined goal that you want vistors to do before they leave you site?
View a simple webstats sample. This is a web statistics program that gives you a birds-eye view of your site traffic on one page. There are more comprehensive tools available, but this one is good for a quick check of your site without wasting time.
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